SEO Project Case Study: Optimizing a Coaching Website for Local Search Results
The Client
A certified accent reduction specialist and coach in Canada.
Objective
Our client wanted to attract more people in her region to enrol in her 1:1 coaching session with the help of organic search results for her website from Google. Initially, the website has zero SEO done and her goal was to optimize her website to rank on the first page of Google for Local keywords.
Requirement
The Solution
Before getting into the project, first, we had an initial kick-off call to discuss the goals, project timeline, and budget. The project timeline was for 3 months. After the proper discussion, we made an SEO audit to find out the areas that have to be improved and to find any gaps.
Then as the first step, we analyzed the Google Analytics and Google Search Console of the website to find any past errors. Then moved to keyword research to find the best-fit keywords with the help of Google Keyword Planner and Uber Suggest. After refining and finalizing the keywords, we started with the actual optimization of the website: On-Page Optimization.
After successfully optimising all the pages and blogs on the website, we implemented a content gap analysis to get more SEO scores. The website was a bit slow due to the presence of many inactive plugins and large-sized pictures. We resolved all these issues and made a complete SEO revamp of the website.
Then for Off-Page SEO, we created 20 high-quality backlinks for the website which all are do-follow links that helped us to boost the SEO score.
We also helped the client set up her Google My Business page and optimised the GMB page with the business logo, pictures, address and all the required details.
Results
After the successful completion of the SEO optimization and monitoring of the website, we made the website ranked on the first page of Google for our target keywords within the first month of the update. The total no.of keywords that appeared on the first page of Google is 6 out of 10. The client was very happy with the results and the website traffic also started to take off more than we expected.