Email Marketing Project
Niche – Business coach
Insta Page – Sonitha Mandava
Person Responsible – Lakshmi Ram
Challenge
There was a lot of information in the emails sent through the brand.
The emails were not sent at regular intervals during the course launch.
The information available to us was ginormous and did not fully correspond to the current course launch.
The information related to the launch was filtered based on the quality of the courses offered by the coach and the kind of support offered to make the students get the outcome desired.
There was a lot of information in the emails sent through the brand.
The emails were not sent at regular intervals during the course launch.
The information available to us was ginormous and did not fully correspond to the current course launch.
The information related to the launch was filtered based on the quality of the courses offered by the coach and the kind of support offered to make the students get the outcome desired. The requirement was to make the emails lighter to read as well as convey the launch information without coming across as salesy.
Make the emails less clunky and less salesy.
The client is a business and sales coach which made the process of mapping out the strategy particularly difficult. The emails must match her level of expertise yet be fun.
We got a complete KYC questionnaire filled out by the client and the answers given in the questionnaire helped us find the brand voice for writing the emails.
I mapped out the entire email strategy and laid it out to bring about a smooth transition from social media to emails.
Once the funnel was approved, the copy was sent in for review which then received great appreciation from the client.
The emails were scheduled to go on a particular date and the workflow came to an end with a good number of enrollments.
The Solution
The Results
The emails turned out to be fun-filled and persuasive for the audience to take action.
We spilt FOMO evenly across the funnel.
Time scarcity was used to urge people to sign up as this was a quick launch.
Aligning with the social media presence and content to create seamless messaging
Fuelling the ad campaign by nurturing the leads that were added to the funnel.
This brought about a good conversion rate and higher open and click-through rates.
The emails turned out to be fun-filled and persuasive for the audience to take action.
We spilt FOMO evenly across the funnel.
Time scarcity was used to urge people to sign up as this was a quick launch.
Aligning with the social media presence and content to create seamless messaging
Fuelling the ad campaign by nurturing the leads that were added to the funnel.
This brought about a good conversion rate and higher open and click-through rates.
The Outcome
Let’s Work Together​
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